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+What steps need to be taken before starting an Appsflyer campaign?
1.Proper tracking link and postback setup
The Appsflyer tracking link and postbacks are needed to be set up based on Swaarm’s
suggestion.The templates are given on every Advertiser details page (Postback Link
Tab) and in the Swaarm knowledge base.
Apps
fl
yer Integration with Swaarm
Apps
fl
yer - Advanced Privacy Integration
2.Create optimization Rule for the specific offer or advertiser :
Click+Impression Recency rule with large values in TTL, for example, 3600 seconds
could be a good start.Based on the requirements, it should be increased or decreased.
Optimization Rule for Clicks & Impressions
3.KPI Alerts to block unwanted sub-publisher IDs:
Some sub-publishers might not be able to bring the expected results.They can be
blocked by creating an automation rule.Selecting specific offers or advertisers with few
other filters, for example, timeframe and clicks are very important for such rules.
An example has been shared in this article.
KPI Alerts
4.Hourly click cap on Publisher level
Creating an hourly click cap also helps to have better performance for Appsflyer offers.It
can restrict the number of clicks per hour from the click-heavy publishers.
Publisher Clicks Budgets on an Offer
5.Create publisher groups to mix traffic from a number of publishers
Once you have a number of publishers approved for the offer, you can mix their traffic
via Publisher Groups.Publisher groups have a new ID that is created by you, rotate the
ID based on the rotation period or via KPI which is also decided by you.Our system
takes similar users from each publisher in that group and matches them under a newly
generate sub-ID.
You can start with the Rotation period of 72 hours for publisher group ID and 168 hours
for publisher sub IDs.KPIs can be created based on the rejections, for example, if you
have more than 10 in 24 hours then rotate the publisher group ID.Later it needs to be
adjusted based on the performance of the offer.Please try other KPIs as well.
Publisher Groups
6.Enabling Appsflyer click signing feature (Advance level):
First, we don't recommend enabling this feature at the beginning.Only if there is a
discrepancy between the Appsflyer click and Swaarm click, meaning Appsflyer tracks
more clicks than Swaarm then this feature can be enabled.This will help to send only
the valid clicks to Appsflyer.
Appsflyer: Click Signing
Speed
Slower
55% productivity boost
Average
70% productivity boost
Faster
85% productivity boost
Speed Reader
120% productivity boost

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